Content & SEO

Internal Linking

Difficulty: Medium

Time: Ongoing

Best for: All stages

VYM Take

Internal linking is free SEO. Every new post should link from 3-5 existing pages. Make it a habit, not a project.

Internal linking connects pages on your website to each other. Strategic internal links help search engines crawl your site, distribute page authority, and understand topical relationships.

Why it works for B2B SaaS:

Distributes ranking power from strong pages to weaker ones
Helps Google understand your site’s topical structure
Increases time on site and page views
Supports content hierarchy (pillar pages → cluster content)

When to use:

After publishing new content (link from existing pages)
When pages have strong rankings but weak internal support
During content audits (find orphan pages)
When building topic clusters around pillar content

The numbers: Pages with 5+ internal links rank 40% better than orphan pages with similar content quality. Internal linking is the most underused SEO lever.

Most teams publish content and forget about linking. A systematic approach multiplies the impact of everything you publish.

When NOT to Use This Strategy

Skip if you have fewer than 20 pages. The linking strategy is premature. Also skip over-optimization: 50 internal links on a 500-word post looks spammy.

Implementation Checklist

Step-by-step guide to get started

Audit your current structure

Use Screaming Frog or Ahrefs to map your internal links. Find orphan pages (no incoming links) and pages with weak internal support.

Build a hub-and-spoke model

Identify pillar pages for main topics. Create spoke content that links to and from the pillar. Connect related spokes to each other.

Use descriptive anchor text

Link with relevant keywords, not "click here" or "learn more". Anchor text helps Google understand what the linked page is about.

Link from high-authority pages

Your homepage and top-performing content have the most authority to pass. Use these pages to boost important new content.

Add links to new content

When you publish, immediately link from 3-5 relevant existing pages. Don't let new content become orphaned.

Tools & Resources

Recommended tools for implementing this strategy

Ahrefs Site Audit

Comprehensive internal link analysis and orphan page detection

Screaming Frog

Crawl your site to visualize internal link structure

Link Whisper

WordPress plugin for internal link suggestions

FAQ & Common Mistakes

Answers to frequent questions

There's no magic number. Link where it's relevant. Most pages benefit from 3-10 internal links, but it depends on content length and context.

Internal links connect pages on your site. External links go to other websites. Both matter for SEO, but internal links are fully in your control.

Add internal linking to your content publishing checklist. Before any post goes live: identify 3-5 existing pages to link from. Make it a system.

Need help building marketing systems?

30-minute diagnostic call. No pitch, no pressure.

Get Marketing Handled

Internal Linking

Implementation Checklist

Tools & Resources

Ahrefs Site Audit

Screaming Frog

Link Whisper

FAQ & Common Mistakes

Low Competition Keywords

Content Refreshing

Glossary Marketing

Need help building marketing systems?

Implementation Checklist

Tools & Resources

Ahrefs Site Audit

Screaming Frog

Link Whisper

FAQ & Common Mistakes

How many internal links should a page have?

What's the difference between internal and external links?

How do I build this into my workflow?

Related Strategies

Low Competition Keywords

Content Refreshing

Glossary Marketing

Need help building marketing systems?